It’s encouraging to see that after my last blog post about Linkedin, I received 6 new connection requests and saw many people updating their profiles!
Well, when you first start out, Linkedin isn’t like the other social networking tools. There aren’t normally continuous updates and “things” you can do on it. A lot of it is updating it when necessary, looking for new people to connect with, and keeping an eye on what your connections are up to. Here are some things you can do to increase your visibility and usage of Linkedin:
- Join some professional groups. Whether you’re an engineer, scientist, in marketing or in customer service, there is most likely a group out there that you can join. This is a great way of networking with professionals in similar fields and with similar interests. It is also a good way to find new people to network and connect with. You may reach out to someone you don’t know at all, but because you are part of the same group, you can send an invitation to connect with them.
- Follow companies. In the search bar on the top right, the default drop down is probably “People”. Select it and choose “Companies”. Search for the company you’re interested in and on their company profile page are able to “follow” it. This enables you to see any updates the company makes such as news and job postings.
- Post interesting articles you find about your field of work or field of interest. If person A (whom you are connected with) likes or comments on the article, all of person A’s connections may see it, even if they aren’t directly connected with you.
- Comment on or “like” an article or update that someone else posts on. The updates feed on Linkedin shows who commented on/liked certain things and basically refreshes your name on someone’s updates feed. If you commented on person A’s profile, all of person A’s connections could see your name and that you commented on something.
Some tips to note:
- Connecting with people you don’t know can be risky. If you connect with someone who doesn’t know you, or may not remember you, they can choose to click on “I don’t know” or “spam” response. If that happens to you too many times, your profile may become restricted or suspended. A good way to avoid this is to either not request a connection from someone you don’t know, or, to have a good reason for connecting with them. Let’s face it, connecting with people you don’t personally know is very useful in networking. In the “Include a personal note” field, include a personal note! Don’t use the generic default text because that isn’t the best way to get someone’s attention. Speaking from personal experience, someone who I don’t know, who has taken the time to connect with me and tell me why will get more attention than someone who just used the generic text.
- On the right side of the toolbar, there is a box labeled “Who’s viewed your profile?”. This is a neat way to see who has been looking at your profile. On the same token, if you have been stalking other peoples’ profiles, it’s likely that they can see you’ve looked at them. If you’d like to research people and look at profiles under the radar, go to your settings and change what people will see when you’ve viewed their profiles. NOTE: This will disable the ability for you to see who has viewed your profile.
There are many more things that can be done on Linkedin. Hopefully this will give you some good tools to get yourself out there and networking!